Well, at this point, I should mention that I put together this top 8 skill list by studying a number of SEO Manager jobs advertised on various search engines. While this list should give you a good idea of what employers are looking for in general For the industry we do not claim that this list is exhaustive and that other skills listed here are not important to have on your SEO CV.
1. Good working knowledge of the broader digital marketing mix:
Social Media, PPC, Affiliates – They call it, having a good working knowledge of them and how they can collaborate with SEO has been mentioned in almost every commercial.
2. Strong communication skills/reporting skills:
All the roles I was looking for required candidates with strong communication and writing skills for obvious reasons. But it was interesting to note that many are also strong candidates in the areas of producing online content and blogs.
This is not surprising given Google’s recent updates to Google’s algorithms and a renewed focus on high-quality content. But I found it interesting that employers now wanted their SEO managers strong in content. They are now looking for digital candidates who are “all-rounders”. At this point, it should be noted that in some ads also good knowledge of CMS systems was required.
3. 3+ years of practical experience in SEO:
Practical experience in an earlier SEO role would always be on this list. But it’s interesting that the amount of experience required varied from employer to employer. Some employers have applied for at least two years. But the majority seem to have candidates with at least three years of work experience.
Many of whom have more experience with agencies and no side experience Customer. This could be explained by the fact that it is a digital agency. Or because SEO managers with agency experience have more experience and broader experience from many employers.
4. Good knowledge of SEO elements on site:
Now I was quite surprised to see a good knowledge of the on-site elements. Like the H1s, the URL structures, and the metadata mentioned in some of the commercials because it is a fact for me. But they were – and not just in a couple – so I thought I would put them on the list.
5. Advanced HTML capabilities:
Like many other digital roles, most of the job ads I’ve studied required advanced HTML skills. But it’s interesting to note that even more complex knowledge of server-side scripts played a role in certain ads. Some employers want candidates who are both technically and analytically qualified enough which leads me to point eight.
6. Ability to perform site/competitor analysis:
Conducting analysis and reporting on websites and competitors is a common task in most SEO roles. It is therefore not surprising that employers are looking for candidates with proven experience and skills in site analysis and reporting.
7. Proven SEO success:
Just like in digital marketing, recruitment of SEO managers is all about statistics – and the job. Ads I’ve seen have called candidates with a proven track record for implementation on-site and off-site SEO strategies for a number of customers. In particular, employers seem to be looking for candidates who are particularly involved in link building strategies. And suggesting that many employers continue to focus on building and completing their link profile.
8. Strong analytical experience:
An analytical mindset and a good knowledge of the main analysis programs (mainly Google Analytics) would always be included in this list. The good skill of analytics is very useful for SEO Manager